The Opentext Optimost Data Connector allows experiments performed on a property to be captured and segmented in DXA. When applying segments which contain Optimost variants as a filter to Heatmaps, creatives for a variant will be triggered to allow precise evaluation of an experiment.
Enabling the Optimost data connection
To enable this option, simply navigate to Connect > Configure Data Connectors > Split Testing > OpenText Optimost and tick the OpenText Optimost Enabled checkbox, before clicking Save. You will then need to contact your Opentext Optimost account manager to finalise the data connection, before DXA will begin to collect Optimost variations on pages where both Optimost and DXA are present.
Note: The Opentext Optimost Data Connection does not work retroactively as it requires us to collect and aggregate the variations each time the script is fired.
Using Opentext Optimost Variations
Upon collecting Opentext Optimost variations, you can begin to use these by creating Segments based on them.
When creating a segment, in Segment Filters, click on the Integrations tab and navigate to Optimost variation and use the text box to search for an experience, such as in the image below.
Using Optimost Variations in Heatmaps
When using Heatmaps, you can very easily segment by a variation to see how it was performing. Simply create a segment that contains an Optimost variation and then browse to the page that contains that variation in Heatmaps. Simply click the Filters drop-down menu and select the Segment that contains the variation before clicking Apply changes and you will see the page change to the layout of the variation, while also filtering by users who saw this variation.